Make the most of your swing

One interesting buzz phrase in the golf equipment industry is “ball fitting.” It makes you wonder—what can the right ball do for your game? This year, Bridgestone introduced the B330-RX, a ball designed to make the most of an amateur’s swing speed. The science of this ball is fascinating. The core is seven per cent softer, allowing golfers to make straighter, more precise shots by reducing spin. The Ionomer inner cover allows the ball to fly at a greater speed, without wasting energy on sidespin. The ball is incredibly popular—it is currently the third best-selling golf ball on the market—and for good reason.