Freedom 55 Financial teams up with TSN to launch Fantasy Golf Platform

Freedom 55 Financial today announced a new initiative with TSN: TSN Fantasy Golf presented by Freedom 55 Financial.

TSN Fantasy Golf presented by Freedom 55 Financial lets fans build their own team of golfers and play for their chance to win more than $15,000 in prizes (for more information and to register, please visit TSN.ca/fantasygolf). The game will run during a select number of golf events over the remainder of 2015 and will be promoted by TSN across its digital and broadcast platforms.

"As a brand that focuses on providing Canadians with financial freedom for today and tomorrow, fantasy golf is our way to deliver an experience to Canadians that you might not expect from your financial organization," said Mike Cunneen, Senior Vice-President, Freedom 55 Financial.

The strategy to integrate Freedom 55 Financial into fantasy golf was developed in late 2014 by sports marketing agency SportBox Entertainment Group. With a two-year history of sponsoring golf properties, Freedom 55 Financial retained SportBox Group to build their go-forward strategy, with a focus on introducing a new brand experience to Canadians.

"Great marketing is less about activation and more about integration. People only choose things they enjoy to be part of their lifestyle," said David Corelli, Chief Strategy Officer, SportBox Group. "We identified fantasy golf as a natural place for Freedom 55 Financial to be able to deliver something people would want to be a part of and talk about."

Presenting sponsorship of TSN's Fantasy Golf further builds on Freedom 55 Financial's support of and commitment to golf in Canada. The company also supports Team Freedom, a group of young Canadian athletes that includes Albin Choi, Matt Hill, Taylor Pendrith, Mackenzie Hughes and Adam Svensson. The company is the title sponsor of the Freedom 55 Financial Championship in London, ON, the Mackenzie Tour – PGA TOUR Canada's flagship event, which sees five players graduate to the Web.com Tour each season. Freedom 55 Financial also supports grassroots development initiatives as National sponsor of the Canadian Junior Golf Association and the Freedom 55 Financial Clinics for Kids program, for which Team Freedom golfers serve as ambassadors.

About Freedom 55 Financial

Founded in London, Ontario, in 1874, London Life Insurance Company offers Canadians financial security advice and planning through its Freedom 55 Financial division. Our financial security advisors help clients identify their financial security needs and goals, and establish a personal financial security plan to reach their goals.

About TSN

TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN's roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women's World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf's Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

About SportBox Entertainment Group

SportBox Entertainment Group is a sports management and marketing agency. The agency's focus is on talent representation, event development, and sports entertainment marketing. SportBox represents 14 professional athletes, including PGA TOUR stars Graham DeLaet, David Hearn, Roger Sloan and Mike Weir. For more information, visit sportboxgroup.com.